Kristal Spirits in collaboration with F BEVERAGES LTD, an affiliated company of Fashion TV launched the globally celebrated FASHION VODKA in Bangalore at the capitalâ€™s most fashionable party destination, Icebar at Vivanta by TAJ. Globally renowned DJ Helen Swan and a live performance by MC Ms. Ania J, the voice of Fashion TV, got the crowd to dance the night away till the wee hours of the morning; while the guests enjoyed cocktails perfected by FASHION VODKA.
The rocking Fashion Party was immaculately planned to host the cityâ€™s elite socialites and renowned personalities from many walks of life. The party animals walked the red carpet while the photographers snapped away their pictures with the paparazzi inspired backdrop at Icebar. Performances by exotic LED dancers and an exclusive Fashion show by Michelle Salins featuring sensuous and exquisite cocktail and evening dresses inspired by the style and confidence FASHION VODKA embodies set the evening high on fashion, glee and glamour.
Adding to the glam quotient was a live performance by Ania J, the voice of FTV, who amused the crowd with her chartbusting song â€œWhatâ€™s app Manâ€ and her latest song for Fashion TV â€œTrillionaireâ€ among others. It turned the heat up among the cityâ€™s crÃ¨me-de-la-crÃ¨me at the rocking Fashion Party.
Speaking at the launch party, Mr. Arun Aditya Singla, Managing Director, Kristal Spirits, commented, â€œYouth in India today is fashionable, stylish and confident and all these characteristics epitomize the FASHION VODKA Party Collection. Our main aim is to deliver world class premium products to the Indian consumers. FTV has a great fan following and the beverages by FTV have got an overwhelming response across the globe. We are getting closer to our audience by bringing in innovative concepts like F Parties and premium global products to the Indian market and we are confident of its success.â€
Commenting on FASHION` VODKAâ€™s launch, Mr. Rahul Kashyap, CEO, Kristal Spirits, said, â€œFASHION VODKA Party Collection is meant for those who seek a fashionable lifestyle, are stylish, sociable and enjoy partying. Fashion Vodka is all about style, elegance and celebrating success. It is a brand that represents style and confidence and it perfectly complements the urban lifestyles of Bangaloreâ€™s jet-setters where fashion is a key influencer.â€
FASHION VODKA was brought to the world by Michel Adam Lisowski, Founder of FTV under the concept of fashionable drinks. Termed as the â€œEssence of Fashionâ€, the vodka is designed to mirror the signature features of the FASHION VODKA family. FASHION VODKA Party Collection follows the principles of purity, clarity and simplicity with a design that successfully represents style and confidence. The extended use of gold color in the overall product presentation makes the design more unified, conveys an extravagant mood and a reflection of high quality, as the spirit within.