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February 18, 2019

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ACT Fibernet, India’s largest fiber broadband ISP (Internet Service Provider) recently launched its new brand identity with the unveiling of the logo and tagline ‘Feel the Advantage.’ The rebranding initiative is a strategic component of ACT Fibernet to becoming the most admired in-home entertainment and interactive internet services provider in India.

The new logo represents the brands’ ethos – Sharp, futuristic, innovative, exciting, creative and modern. The tagline, ‘Feel the Advantage,’ is simple, but a powerful expression of the brand’s mission, values, and commitment.

In 2019, ACT Fibernet will expand its products, service offerings and partnerships across various categories, namely – ACT Advantage Entertainment, ACT Advantage Gaming, ACT Advantage Speed, ACT Advantage Service, ACT Advantage Smart Cities, and ACT Advantage community.
As part of the activity, ACT Fibernet will partner with content partners like ZEE5 and SonyLIV, among others, to strengthen its content offerings. Increasing its focus on the gaming industry, the ISP is working with popular gaming cafes, gaming OEMs and gaming publishers to provide the highest quality gaming experience to users.

Within the next six months, ACT Fibernet plans to launch its broadband services in multiple cities across North and West India, thereby expanding its footprint in the country. ACT Fibernet will also be launching a 24×7 call center and a unified call center number to address customers’ queries in real time.

In support to the Government’s mission towards building a digital India and smart cities mission, ACT Fibernet aims to complete 5,000+ wi-fi hotspots across Bengaluru, Hyderabad, Chennai, Vishakhapatnam, and others. Further, ACT Fibernet is jointly working with the Tamil Nadu, Andhra Pradesh and Karnataka governments to enable free wi-fi connectivity in public libraries and schools.

Speaking on the occasion, Bala Malladi, CEO, Atria Convergence Technologies Ltd, the parent company of ACT Fibernet, said, “We have always believed in providing our customers the best solutions through our products and services. Today, consumer needs and usage behaviour is continuously evolving. Newer technologies are constantly being adopted and becoming mass-scale by the day, be it streaming or gaming or smart homes. It is, therefore, our responsibility to work in conjunction with the rapidly evolving customer’s expectations and find feasible ways to serve them. We strongly believe that our new brand identity reflects this value and commitment we have towards our customers.”

“Moving forward, we will be launching new products and services that our consumers desire. We are confident that with our pioneering fibernet connection, hyper-fast speeds, new offerings and industry’s best customer service in place, we will successfully transform our customers’ experience enabling them to do and accomplish more. With ACT, you can feel the Advantage,” he added.

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