To celebrate the return of the iconic Stan Smith shoes, Adidas Originals rolled out an innovative activation- a museum cum pop-up store in DLF Promenade, Delhi; housed in a giant shoe box.
The Stan Smith pop-up shop offered the all new classic white Stan Smiths and its colorful new avatars. The museum included customized versions of the shoe designed by prominent Delhi based designers- Namrata Joshipura, Ratnesh Rastogi  (January Rose) and Himanshu Dogra (The Play Clan). It also featured interactive experiences, such as a ‘Stan Yourself’ booth that enabled visitors to create their own image, similar to the style of the Stan Smith logo and add it to a ‘Wall of Fame’.
The pop-up was a scale replica of an Adidas Stan Smith shoebox. Aside from selling limited edition shoes, the store featured “an interactive floor, a digital ‘Stan Yourself’ station, and a 3D printing post” that allows consumers to be able to take part in an interactive experience and customize their lace locks using 3D printing. 3D Systems Cube printers lined the walls and were operating live in the store. The printers worked away making personalized lace locks for the customers to put the finishing touch on their shoes.
The re-launch coincided with the 50th anniversary of the shoe, which is Adidas’Â top-selling shoe. The strategy here is simple, retro fashion is huge so bringing back an iconic style, with a campaign celebrating its heritage is bound to pay off for this global fashion brand.
The pop-up store and limited edition shoes are a great way to drum up excitement and awareness. A wonderful job by Adidas Originals.
