September 27, 2013


Gagan Jain and Neeti Jain, authors cum entrepreneurs, launched their first book, “The Start Up Diaries”, a collection of real stories on ordinary entrepreneurs with extraordinary journey at Oxford Bookstore in Bangalore. The book was unveiled by Phanindra Sama, CEO of, one of the entrepreneurs featured in ‘The Start up Diaries’. The other entrepreneurs present at the event were Vijay Shekhar Sharma, Founder, One97; Abhinav Sinha, Founder, EKO and Ajit Andhare, Founder Colosceum Media, who are featured in the book as well. The book also features Yo! China and The Loot Store.

‘The Start up Diaries’ is a collection of the real life experiences of six of the most successful entrepreneurs operating in India. The journeys of these entrepreneurs have been realistically laid down in the book, where the author-couple believes ‘The Start up Diaries’ will influence the thoughts of budding entrepreneurs and aspirants. Each chapter is dedicated to one entrepreneur, capturing every incident of his journey to success, including his motivating, hilarious and thought provoking moments.

Unveiling the book, Phanindra Sama, CEO, said, “’Start up Diaries’ is the story of aspiring entrepreneurs who believed in their dreams and pursued them against all odds to give birth to innovative ventures. The realistic picture it has drawn on the journeys of each entrepreneur can educate and inspire readers. I appreciate the effort put by the Jains for the approach they have taken in conveying the message across in an effort to motivate young talent to believe ‘Entrepreneurship’ can be a great career option.”

Gagan Jain, Author cum Entrepreneur, commented, “Entrepreneurship is celebrated in India today and the country is slowly emerging as a ‘hub’ for entrepreneurs. People dream of owning a company and establishing themselves, but many are unaware of the struggle and challenges they could possibly encounter on the journey. ‘The Start up Diaries’ aims to educate readers, revealing the true experiences of six successful start-ups highlighting the hurdles faced and how they overcame them to achieve their dreams.”

Neeti Jain, Co-author, adds, “It was truly an eye-opener for us, when we started to interview the entrepreneurs and listened to their struggles, which otherwise would have been unknown. We are grateful to them as they took time off their busy schedules to narrate their success stories, challenging times and the solutions they implemented. We hope ‘Start-up Diaries’ will become a motivation and a ready reference guide for young aspirants.”

The book is available on facebook store, e-commerce sites and at all the leading book stores priced at Rs. 249/-.

About the book:

‘The Start up Diaries’ has covered the creators of the renowned companies like, Yo! China, Eko Financial Services, The Loot Store, Colosceum Media and One97 Communications. In each story, the authors have captured the struggles, challenges, and accomplishments; funny and significant moment of the entrepreneur’s life in such engaging way that it makes the book an interesting and effortless read.

Each story focuses on the goals and the mistakes that a person makes during his initial stages of growth. And eventually, how these mistakes teach him the lesson and succeed further. The stories depict the strong determination and will power of these entrepreneurs who despite various challenges pursued their dreams and ultimately succeeded, overcoming the odds.

The Book also throws light upon the existing ecosystem that’s prevailing in our country to help and assist entrepreneurs. In a very light manner, the authors have introduced the influence of Venture Capitalists, Mentors and organizations boosting entrepreneurship. This book doesn’t seek to glorify entrepreneurs, but presents a very realistic perspective of their hardships, mistakes and proud moments. It tries to shatter the common perception that only Ivy League or IIM qualified people can create successful new age businesses.

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