September 2013


Gagan Jain and Neeti Jain, authors cum entrepreneurs, launched their first book, “The Start Up Diaries”, a collection of real stories on ordinary entrepreneurs with extraordinary journey at Oxford Bookstore in Bangalore. The book was unveiled by Phanindra Sama, CEO of, one of the entrepreneurs featured in ‘The Start up Diaries’. The other entrepreneurs present at the event were Vijay Shekhar Sharma, Founder, One97; Abhinav Sinha, Founder, EKO and Ajit Andhare, Founder Colosceum Media, who are featured in the book as well. The book also features Yo! China and The Loot Store.

‘The Start up Diaries’ is a collection of the real life experiences of six of the most successful entrepreneurs operating in India. The journeys of these entrepreneurs have been realistically laid down in the book, where the author-couple believes ‘The Start up Diaries’ will influence the thoughts of budding entrepreneurs and aspirants. Each chapter is dedicated to one entrepreneur, capturing every incident of his journey to success, including his motivating, hilarious and thought provoking moments.

Unveiling the book, Phanindra Sama, CEO, said, “’Start up Diaries’ is the story of aspiring entrepreneurs who believed in their dreams and pursued them against all odds to give birth to innovative ventures. The realistic picture it has drawn on the journeys of each entrepreneur can educate and inspire readers. I appreciate the effort put by the Jains for the approach they have taken in conveying the message across in an effort to motivate young talent to believe ‘Entrepreneurship’ can be a great career option.”

Gagan Jain, Author cum Entrepreneur, commented, “Entrepreneurship is celebrated in India today and the country is slowly emerging as a ‘hub’ for entrepreneurs. People dream of owning a company and establishing themselves, but many are unaware of the struggle and challenges they could possibly encounter on the journey. ‘The Start up Diaries’ aims to educate readers, revealing the true experiences of six successful start-ups highlighting the hurdles faced and how they overcame them to achieve their dreams.”

Neeti Jain, Co-author, adds, “It was truly an eye-opener for us, when we started to interview the entrepreneurs and listened to their struggles, which otherwise would have been unknown. We are grateful to them as they took time off their busy schedules to narrate their success stories, challenging times and the solutions they implemented. We hope ‘Start-up Diaries’ will become a motivation and a ready reference guide for young aspirants.”

The book is available on facebook store, e-commerce sites and at all the leading book stores priced at Rs. 249/-.

About the book:

‘The Start up Diaries’ has covered the creators of the renowned companies like, Yo! China, Eko Financial Services, The Loot Store, Colosceum Media and One97 Communications. In each story, the authors have captured the struggles, challenges, and accomplishments; funny and significant moment of the entrepreneur’s life in such engaging way that it makes the book an interesting and effortless read.

Each story focuses on the goals and the mistakes that a person makes during his initial stages of growth. And eventually, how these mistakes teach him the lesson and succeed further. The stories depict the strong determination and will power of these entrepreneurs who despite various challenges pursued their dreams and ultimately succeeded, overcoming the odds.

The Book also throws light upon the existing ecosystem that’s prevailing in our country to help and assist entrepreneurs. In a very light manner, the authors have introduced the influence of Venture Capitalists, Mentors and organizations boosting entrepreneurship. This book doesn’t seek to glorify entrepreneurs, but presents a very realistic perspective of their hardships, mistakes and proud moments. It tries to shatter the common perception that only Ivy League or IIM qualified people can create successful new age businesses.

Lenovo, one of India’s leading PC players, announced the launch of a new range of feature-rich gaming PCs, powered by Windows 8 and the Intel® Core™ i7 processor. This move signifies Lenovo’s entry into the high potential Gaming space that caters to the Next Gen PC user with products that offer robust performance.

The new range included the Lenovo IdeaPad Y510p which boosts multimedia gaming with stylish looks along with easy options to add more storage or graphics. Equipped with high-performance graphics and premium audio that makes it a true multimedia powerhouse, the Y510p is a perfect option for the serious gamers. Here is a sneak peek at the laptop with loads of features and optimized for Windows 8.

Lenovo IdeaPad Y510p – Key features:

  • Boosts a unique Ultrabay feature which enables instant swapping for dual capability and increase in storage space
  • Runs on 4th generation Intel® Coreâ„¢ i7- processor and operates on Windows 8 and Windows 8 Pro
  • Enabled with speakers supporting Dolby Home Theatre designed by JBL for immersive sound
  • Integrated Dual graphics support; NVIDIA SLI – up to NVIDIA GeForce GT 750M 2GB dual graphics
  • Backlit Accutype keyboard with individual rounded keys, offering easy typing even in the dark

Price: Rs. 69,990/- (taxes included) – The product is also available on

I tested it out and had a great time playing some heavy duty computer games which rendered very smoothly and effort lessly! The graphics card and sound card were of high quality giving a wonderful experience for all gamers!

I’m sure most of the smart phone users in India who have a 3G connection use WhatsApp to speak to their friends across a multitude of devices having different operating systems like iOS, Android, Windows & Blackberry. But unfortunately WhatsApp hasn’t got a lot of new features since its inception compared to the competition in the market. So recently when I was browsing the Top Free apps on iOS store, I was surprised to see a new peer to peer messaging application called WeChat.

Once I installed WeChat on my android phone, I was trying to understand the features of the app. One disadvantage I felt about the WeChat application was that it was over 14MB in size compared to 11MB in size that WhatsApp is. But I guess if you look at the number of features it has, I think we can justify the file size considering that we have no constraint on space right now in this age of 32GB SD cards! I mean just have a look at the number of plug-ins which are available in WeChat to understand what I’m talking about. You will definitely say its worth every Mega Byte of the  14MB file size.


Been a while since I blogged as I have been very busy with a role change, company change and also a new member in my family! 🙂 My son Reyansh keeps me occupied along with my official and personal work now a days! Recently as a part of the Product Reviews Program at BlogAdda I applied to review Mint-O Ultramintz by ITC. These are premium and powerful sugar-free mints – 60 extra strong pellets packed in a stylish black tin case. Each pellet is made from peppermint oils from France, finest quality menthol and are powered by special cooling compounds! I was really surprised when I received the package as it was packed in very nice way with a personalized sticker, tied up with a lace and looked very special and classy.


Price is very affordable at Rs.50 per box with each box having around 60 pellets. I think it’s really worth it considering the stylish packing and also the fact that they are sugar free mints so you don’t need to worry about putting on calories or cheating on your diet! The packing in a mini black light tin opaque box makes you feel important when you are carrying it around rather than a plastic or paper covering. A plastic shield also protects the mints from moist and dust. There is a small hole in the box which makes for easy dispensing of just 1 or 2 pellets at a time so that you can only take what you want and don’t waste any pellets.


I liked the way they are promoting the product on social media like Facebook by using the pellets as part of different themes. Also they are promoting a lot via hoardings and billboards around town. Target group of young IT and Banking professionals who like to have a cool mint after a smoke or just to relax, will enjoy this product a lot! It really refreshes you and cools you after a long hard day! It’s also very stylish which allows you to flaunt it to your friends and show off rather than buy very expensive american mints which are available in the market right now.


Ultramintz are neither too strong nor too mild. The product packaging and size is handy and attractive. But don’t have too many of those as you could numb your mouth for any other tastes and also it can act as a laxative. Have one or two pellets once few hours whenever you want to refresh yourself and you should be good! 🙂 Here is a promotional video of the Ultramintz:

I am reviewing mint-o Ultramintz as a part of the Product Reviews Program at BlogAdda

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