Black Dog Comedy Evenings by Black Dog Scotch Whisky brought down Rob Schneider on Nov. 23 2011 at The Westin, Pune. He also performed later at The Lalit Ashok, Bangalore on Nov. 24; The Oberoi Grand, Kolkata on Nov. 25, The Westin, Gurgaon on Nov. 26 and at InterContinental-The Lalit, Mumbai on Nov. 27. The event was targeted towards people from all age groups and engaged more than 1,000 people in each city. The event was promoted through print and online media, apart from hoarding and advertisements in Times of India and The Economic Times. CNN was also promoting the initiative. The event was scaled up in terms of production and technicals, with the obvious ethos being getting a new artist.
Talking about the Black Dog Comedy Evenings initiative, Avishek Das, Senior General Manager-Marketing, United Spirits Limited said: “The brand Black Dog indicates composure and, laughter being an instant vacation, we decided that Black Dog Comedy Evenings is a great platform for a stress buster.” Black Dog Easy Evenings initiative brings down international comedy artists every four months and the brand Black Dog Scotch Whisky has been positioned in such a way as to create an experience for people to unwind.
Black Dog Comedy evenings featuring Hollywood star Rob Schneider of Deuce Bigalow and The Hot Chick fame was a smash hit in all the cities where he performed. People fastened their seat belts and got ready to take off on a comical journey like never before! The Emmy-nominated actor who is well known for his trademark blend of character and comedic acting has recently broadened his focus to include directing, producing and writing.
Opening for Rob Schneider was local talent Sorabh Pant popularly known as Pants on Fire. Sorabh Pant is one of India’s most successful comedians, having done over 250 shows in over 17 cities.He has been rated amongst India’s top 10 stand-up comedians by The Times of India. The Bollywood actor Hrithik Roshan has dubbed him as “the funniest guy on stage”. In a poll by IBN Live in March 2012, he was listed #1 in the 30 most interesting Twitter users in India.
Black Dog Quintessence was served there and also given as prize to some lucky patrons. Black Dog 21 years old Scotch is known as Black Dog Quintessence Scotch. It is pure liquid gold as it is handcrafted to meticulous perfection by Black Dog’s master blenders. Only 25 of the finest single malts and grain whiskies have been drawn from the Highland region of Scotland, in particular from the beautiful Speyside Valley to provide that special key – “finesseâ€. Like a loving partnership each individual part has made its own inimitable contribution. Balance and harmony prevails throughout this noble elegant spirit. Thanks to a long marrying period in the finest Oloroso sherry butts this has been achieved. Aged in the finest Oloroso sherry for minimum of 30 years these Matusalem butts provide the perfect platform to marry and mould Black Dog 21 years old Blended Scotch Whisky.
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