I attended a seminar on “Future of e-Access” organized by ISIM
First to go was Dr.Prasad Ram, center Head, Google India. He was also center head for Yahoo India R&D before. He talked about democratizing the web where users are publishers, information access is frictionless and internet is like a computing platform available to all. He talked about how global economy and culture is evolving by creating a confluence of information, providing universal access and demanding new emphasis on information management. What was very interesting apart from the gyaan he gave on Web 2.0 platforms that Google owns (like YouTube, Blogger) is that he shared few of the challenges that Google has with regard to e-Access. Some of the challenges according to him were – Stemming (Google trying to guess the correct combination/spelling of words in case you search a typo), Google News (clustering and presenting the best news items from different sources), Google Scholar (Citation Analysis, Identification of duplicates) and Google Print (OCR Search). Overall it was an interesting session.
Last but not the least was Ajit Balakrishnan, Founder & CEO, Rediff.com. I was really looking forward to meeting Ajit since a long time as I had once approached him for a project in 2000 which was related to e-Commerce and I planned to meet him up in Mumbai but it didn’t work out. He is also known to be the e-business guru in India so the anticipation for his talk was really high. And he delivered! 🙂 He started with the slide showing Ash-Abhishek wedding and claimed that Rediff first showed that picture within minutes of the wedding ceremony starting; as a rediff user took the picture on his mobile and uploaded it to rediff forums. He talked about how people are going to be the king of content and how there is a paradigm shift from editorial content to user generated content. He also gave an example of Rediff Q&A which receives close to 15,000 questions per day and each question gets answered by at least 3 other people. So what started out as a controlled activity grew to gigantic proportions once it was left to the users. He also talked about Sukanya Verma (
He also talked about how the Wisdom of Crowds is reflected in the search Results. As an example, he did a Rediff image search on Mallika Sherawat
All ‘n all, a very interesting couple of hours! 🙂