Kristal Spirits India Pvt. Ltd., one of the fastest growing sales & marketing liquor companies in India announced recently the launch of FASHION VODKA in Bengaluru. The launch of FASHION VODKA came as part of KSIPLâ€™s tie-up with F Beverages Ltd, an affiliated company of Fashion TV to market and distribute the brandâ€™s portfolio in India. The company announced the launch of the FASHION VODKA Party Collection at Rs.999 and FASHION VODKA Luxury Collection at Rs.6000.
FASHION VODKA will be available at over 60% of the relevant stores in Bengaluru by March, 2014, and over 60% of the relevant stores in Karnataka by September, 2014. With this launch, FASHION VODKA is now available in Bengaluru, Kolkata, Hyderabad, Delhi and Chandigarh, Punjab & Haryana. The brand will also be launched in Mumbai, Pune and Goa by March 2014.Â Of the total of 1 million cases of premium vodka sold in India per annum, South India accounts for approximately 200,000 cases, of which Karnataka accounts for roughly 1,10,000 cases.
The launch of FASHION VODKA marked the launch of the very first F BEVERAGE in India. India would be the first market after Poland, wherein the internationally celebrated FASHION VODKA will be produced indigenously at a state-of-the-art manufacturing facility meeting the brandâ€™s stringent international standards. The brand is imported from Poland in the all the remaining 55 countries. Although vodka is still only 3 percent of the Indian spirits market as per the recent International Wine and Spirits Report, white spirits in general and vodka in particular are growing with leaps at 22 percent CAGR against an Industry average of 12 percent CAGR. With the launch FASHION VODKA, Kristal Spirits aims to capture a significant stake in the 1 million case units strong premium vodka segment. The internationally acclaimed brand is targeting sale of 72,000 case units within the first year of launch and is ambitious of selling over 0.5 million case units by 2018. In order to appeal to the aspirational values of the Indian youth, the brand is strategically priced, bridging the gap between the brands that are available at Rs. 950 range and the premium imported brands that are available in the Rs. 2000 range.
Mr. Arun Aditya, Managing Director, Kristal Spirits stated, â€œFTV has a great fan following and the beverages by FTV have got an overwhelming response across the globe. FASHION VODKA which will now be bottled in India truly captures the essence of fashion. India is a perfect market for such a product and we are confident of its success. We have aggressive distribution plans for the Indian market and we aim to cover the top major cities at the earliest.â€
Mr. Rahul Kashyap, CEO, Kristal Spirits stated, â€œFASHION VODKA is excelsior for those who seek to drink vodka for enjoyment. It is a brand that embodies style and confidence in their true essence. We are enthralled to bring the internationally celebrated brand to Bangalore as it perfectly complements the urban lifestyles of Bangaloreâ€™s crowd where fashion is a key influencer.â€
FASHION VODKA was brought to the world by Michel Adam Lisowski, Founder of FTV under the concept of fashionable drinks. Termed as the â€œThe essence of Fashionâ€, the vodka is designed to mirror the signature features of the FASHION VODKA family. FASHION VODKA follows the principles of purity, clarity and simplicity with a design that successfully represents style and confidence. The extended use of gold color in the overall product presentation makes the design more unified, conveys an extravagant mood and a reflection of high quality, as the spirit within. A vodka brand ranking at the top in its category, FASHION VODKA is light, fresh, subtle, smooth and delicate and has a bright and airy entry which finishes rich and harmonious. It is produced from the original polish recipe to deliver a noble, special-tasting mixture. Distilled four times and mixed with the purest, treated by reverse osmosis water, the FASHION VODKA is filtered through a series of carbon micro-filters before bottling. This ensures pure vodka of unique character and a soft, harmonious, well-rounded taste.
FASHION VODKA Party Collection is for those who seek a fashionable lifestyle and enjoy partying at home or in bars and clubs, work and play hard. For those whose sense of style and aesthetic sets them apart from the crowd; young, sharp, metropolitan, cultured. FASHION VODKA Party Collection is enjoyed fashionably and responsibly.