Popular legend goes that nothing is impossible for The Thalaiva. Making this legend come true is a first of its kind initiative by Karbonn Mobiles- India’s leading smart phone manufacturer, which brings alive the legendary actor himself on your mobile phone & smart devices. At the launch event on 28th February 2014, Karbonn introduced the ‘Karbonn Kochadaiiyaan Signature Phone Series’ in association with India’s first 3D motion capture computer-animated Tamil period film ‘Kochadaiiyaan The Legend’. Present at the occasion were Ms. Soundarya R. Ashwin, Director, ‘Kochadaiiyaan The Legend’ & Mr. Sudhir Hasija, Chairman, Karbonn Mobiles.
Making a dream come true for millions of Sri Rajnikanth fans across the globe, the ‘Karbonn Kochadaiiyaan Signature Phone Series’ includes the android based Karbonn A36, the Karbonn A6+ and the flagship Titanium S5i along with 2 feature phones – the Legend 2.4 and the Legend 2.8. The ‘Karbonn Kochadaiiyaan Signature Phone Series’ will bring the Thalaiva closer to his fans by offering exclusive Kochadaiiyaan movie content including Songs, Dialogues, Videos, Images, Screen-Savers and an Augmented Reality App.
The Karbonn Kochadiyaan Augmented Reality (AR) App allows fans to discover Kochadaiiyaan in the world around them. The app uses special themed AR images and scans them to experience exclusive 4D Kochadaiiyaan interactive animations, You can also take photos of Kochadaiiyaan in action; take photos of yourself or friends with Kochadaiiyaan, find the right moment to capture Kochadaiiyaan in mid-flight, in a winning pose, taking on villains from different angles or jumping right into your hand!
The Legend 2.4 and the Legend 2.8 handsets also feature a dynamic Kochadaiiyaan boot screen with a greeting by Sri Rajnikanth’s character from the movie. Karbonn is also releasing a 4GB SD card available for purchase separately. This SD card includes exclusive Kochadaiiyaan content and other popular movies, videos and dialogues of the Super Star.
Sudhir Hasija, Chairman, Karbonn Mobiles stated, “The launch of the Karbonn Kochadaiiyaan Series is an exciting revolution from Karbonn Smart. With this series we seek to satiate the consumer needs with the best-in-class technological innovations. We understand the emergent needs of consumers of smart phone devices which look brilliant and work effortlessly. Thus in this regard, our product innovation is geared towards creating an eco-system of mobile devices, which bring the best of smart phone experience to them. This association is a first of its kind initiative synergizing the legend of Rajnikanth with the mass appeal of Karbonn to offer a masterpiece collector’s series for all Thalaiva fans.”
Soundarya R. Ashwin, Director, ‘Kochadaiiyaan The Legend’ says, “Rajini Sir is reputed to pioneer things with style and this association with his biggest movie is nothing short of being magical. The partnership with Karbonn is a landmark step towards bringing Kochadaiiyaan nearer to his fans. Kochadaiiyaan was produced to redefine the cinema viewing experience in India and in the same way this collaboration with Karbonn will open up an entirely new vista of cinema-technology association in the country.”
Kochadaiiyaan is a landmark movie which stars Rajnikanth enacting & voicing the lead roles along with performances by Deepika Padukone, Jackie Shroff, R. Sarathkumar, Aadhi, Shobana, Rukmini Vijayakumar and Nassar in significant roles. The movie is a live action film which dramatizes the duel between good and evil.
To celebrate the association with Kochadaiiyaan, Karbonn will release a limited stock of ‘Kochadaiiyaan Signature Phone Series’ devices with a free 4GB memory card (on select models) loaded with exclusive Kochadaiiyaan content. Price of the ‘Kochadaiiyaan Signature Phone Series’ will be in the range of Rs. 1990 – Rs. 8000. So get ready to bring Thalaiva home with the exclusive ‘Kochadaiiyaan Signature Phone Series’, available at all leading mobile outlets.
Highlights of the Karbonn Kochadaiiyaan Phones:
- The ‘Karbonn Kochadaiiyaan Signature Phone Series’ includes the android based Karbonn A36, the Karbonn A6+ and the flagship Titanium S5i along with 2 feature phones – the Legend 2.4 and the Legend 2.8.
- All handsets in the series have an exclusive signature of ‘Kochadaiiyaan’, sighed by the Thalaiva himself, on the back cover.
- Karbonn has also initiated a ‘Meet the Legend Slogan Contest’ across multiple media. Winners of the contest will be chosen by Ms Soundarya Rajnikanth Ashwin and will get a chance to meet The Legend Sir Rajinikanth.
- Enjoy select Kochadaiiyaan content including Songs, Dialogues, Videos, Images and Screen-Savers of the legendary movie, exclusively available on the Kochadaiiyaan Signature Phone Series
Karbonn has emerged as the 4th largest mobile phone brand in India (Source: IDC Report for Q4 2013) with an annual sales turnover of Rs. 2300 Crores in FY 2012-13. Karbonn has widespread distribution presence in India with over 60,000 retail partners and 600+ service centers across the country. Karbonn’s international footprint spans presence across the geographies of Africa, South & South East Asia and Middle East.
Pizza Corner has always been about innovations and providing best quality pizza at value for money. So when recently they organized Pizza Corner Party contest on Twitter and invited tweeple to take part in it, we jumped at the opportunity and ensured we refreshed our knowledge of how Pizza originated and how it is prepared over a period of time. All the famous Bangalore tweeps and food bloggers were invited to be there for a surprise Pizza party and we were pleasantly surprised when we were told we would get to make our own pizzas too!
We made both Veg and Non-Veg pizzas with lots of topping and were guided very well by chefs from Pizza Corner. We were told how hygienically they maintain the kitchen, how to ensure we spread the sauce evenly, ensure toppings are spread out evenly and then how to load them onto the oven. It was a fun learning experience for all of our tweeps who were really excited to try out something like this for the first time! We made both Thin Crust and Cheese Burst pizzas according to everyone’s liking.
I made a Lamb Pepperoni Pizza with additional topping of Chicken pieces and loads and loads of cheese! It came out brilliantly well and I must say I was proud of myself for creating such a masterpiece! Now that Pizza Corner has come out with an Android app where ordering Pizza is just a click away, I think I will order my free pizza with that coupon code and ensure it is as good if not better than the pizza I made!
There is also another promotion going on. Pizza Corner has come out with a brand new dessert called the classic Apple Pie. All you have to do is walk into your nearest outlet, order the delicious new Apple Pie, and fill out a simple form expressing your love for Pizza Corner. The most creative response just might win you that romantic Club Mahindra holiday for two! Isn’t that exciting??!!
We created some mouth watering pizzas and devoured them with family and friends. Lot of customers who were not part of the Pizza Corner Party were curious to see this and made inquiries so that they can also enjoy this kind of experience. Pizza Corner mentioned they have lot of other interesting activities and contests for their fans coming up on their Facebook and Twitter pages!
The Bangalore Social Foodies including food and lifestyle bloggers like Nivedith, Aravind, Prateek, Nirav, Suman, Skanda, Rumana, Uma Kanth, Arjun, Deepa and me had a great time at Pizza Corner and we thank Media Moments for arranging this blogger meetup. Looking forward to enjoying more slices of life with delicious food at Pizza Corner!
To celebrate the return of the iconic Stan Smith shoes, Adidas Originals rolled out an innovative activation- a museum cum pop-up store in DLF Promenade, Delhi; housed in a giant shoe box.
The Stan Smith pop-up shop offered the all new classic white Stan Smiths and its colorful new avatars. The museum included customized versions of the shoe designed by prominent Delhi based designers- Namrata Joshipura, Ratnesh Rastogi (January Rose) and Himanshu Dogra (The Play Clan). It also featured interactive experiences, such as a ‘Stan Yourself’ booth that enabled visitors to create their own image, similar to the style of the Stan Smith logo and add it to a ‘Wall of Fame’.
The pop-up was a scale replica of an Adidas Stan Smith shoebox. Aside from selling limited edition shoes, the store featured “an interactive floor, a digital ‘Stan Yourself’ station, and a 3D printing post” that allows consumers to be able to take part in an interactive experience and customize their lace locks using 3D printing. 3D Systems Cube printers lined the walls and were operating live in the store. The printers worked away making personalized lace locks for the customers to put the finishing touch on their shoes.
The re-launch coincided with the 50th anniversary of the shoe, which is Adidas’ top-selling shoe. The strategy here is simple, retro fashion is huge so bringing back an iconic style, with a campaign celebrating its heritage is bound to pay off for this global fashion brand.
The pop-up store and limited edition shoes are a great way to drum up excitement and awareness. A wonderful job by Adidas Originals.
Recently I was invited to try out the Michelin Star Chef Vikas Khanna’s ‘Twist of Taste’ menu at Shiro, Bangalore. This was in collaboration with Fox Traveller where Vikas has a show, where he presents Asian recipes with a twist which adds amazing flavours to the well known dishes. I was really excited to be part of it so when Avian Media extended the invitation to me, I grabbed the opportunity immediately. As usual, Shiro was resplendent on a Wednesday evening and I was surprised to see some amazingly named dishes as part of ‘Twist of Taste’ menu.
Started with one of my favorites on the menu – Cripsy tofu with tamarind chutney in paper basket. This was Tofu cubes dusted with tempura flour, crisp fried, mixed with tamarind sauce and served inside paper basket. The tamarind touch was very innovative and provided just the right amount of zest in the food.
Next item on the menu which we tasted was Panko crusted prawn rawa fry style. This was Prawn marinated with ginger, garlic, black pepper and lime juice which was then dusted with tempura flour before being dipped in batter crumbed with panko. It was fried till golden brown and served with coconut chutney. This was definitely one of the highlights of the menu and I asked for more portions to enjoy this amazing fusion of cuisines!
We also tried out Xacuti masala grilled rice paper roll chicken. This was Chicken breast marinated with Goan xacuti masala. It was grilled and wrapped in rice paper with cucumber, lettuce, tomato and served with tamarind and jaggery reduction. I didn’t really enjoy this starter as I felt it was too dry and maybe lacked a bit of zing in the spice department!
It was time for main course and I was really impressed by the Kerala style prawn curry with Thai red curry paste. The ingredients were Onion, ginger, garlic, chilli powder, turmeric powder, coconut milk, red curry paste and kaffir lime leaves. It was a gastronomical marriage of Kerala cuisine with Thai cuisine which I must admit was a big hit! I enjoyed having this curry with lemon fried rice which had a generous helping of Madras Curry Powder!
As always we enjoyed the Long Island Ice Tea, Kiwi Mojito and Classic Mojito along with these amazingly innovative fusion dishes at our favorite Oriental restaurant Shiro along with other food bloggers and tweeps from Bangalore!
Don’t miss the “Twist of Taste” menu which is affordable as it’s priced in the range of just Rs.250 to Rs.700 per dish. It’s curated by Michelin Star Chef Vikas Khanna and perfected by JSM corporation head chef Priyank Singh Chouhan.
Kristal Spirits India Pvt. Ltd., one of the fastest growing sales & marketing liquor companies in India announced recently the launch of FASHION VODKA in Bengaluru. The launch of FASHION VODKA came as part of KSIPL’s tie-up with F Beverages Ltd, an affiliated company of Fashion TV to market and distribute the brand’s portfolio in India. The company announced the launch of the FASHION VODKA Party Collection at Rs.999 and FASHION VODKA Luxury Collection at Rs.6000.
FASHION VODKA will be available at over 60% of the relevant stores in Bengaluru by March, 2014, and over 60% of the relevant stores in Karnataka by September, 2014. With this launch, FASHION VODKA is now available in Bengaluru, Kolkata, Hyderabad, Delhi and Chandigarh, Punjab & Haryana. The brand will also be launched in Mumbai, Pune and Goa by March 2014. Of the total of 1 million cases of premium vodka sold in India per annum, South India accounts for approximately 200,000 cases, of which Karnataka accounts for roughly 1,10,000 cases.
The launch of FASHION VODKA marked the launch of the very first F BEVERAGE in India. India would be the first market after Poland, wherein the internationally celebrated FASHION VODKA will be produced indigenously at a state-of-the-art manufacturing facility meeting the brand’s stringent international standards. The brand is imported from Poland in the all the remaining 55 countries. Although vodka is still only 3 percent of the Indian spirits market as per the recent International Wine and Spirits Report, white spirits in general and vodka in particular are growing with leaps at 22 percent CAGR against an Industry average of 12 percent CAGR. With the launch FASHION VODKA, Kristal Spirits aims to capture a significant stake in the 1 million case units strong premium vodka segment. The internationally acclaimed brand is targeting sale of 72,000 case units within the first year of launch and is ambitious of selling over 0.5 million case units by 2018. In order to appeal to the aspirational values of the Indian youth, the brand is strategically priced, bridging the gap between the brands that are available at Rs. 950 range and the premium imported brands that are available in the Rs. 2000 range.
Mr. Arun Aditya, Managing Director, Kristal Spirits stated, “FTV has a great fan following and the beverages by FTV have got an overwhelming response across the globe. FASHION VODKA which will now be bottled in India truly captures the essence of fashion. India is a perfect market for such a product and we are confident of its success. We have aggressive distribution plans for the Indian market and we aim to cover the top major cities at the earliest.”
Mr. Rahul Kashyap, CEO, Kristal Spirits stated, “FASHION VODKA is excelsior for those who seek to drink vodka for enjoyment. It is a brand that embodies style and confidence in their true essence. We are enthralled to bring the internationally celebrated brand to Bangalore as it perfectly complements the urban lifestyles of Bangalore’s crowd where fashion is a key influencer.”
FASHION VODKA was brought to the world by Michel Adam Lisowski, Founder of FTV under the concept of fashionable drinks. Termed as the “The essence of Fashion”, the vodka is designed to mirror the signature features of the FASHION VODKA family. FASHION VODKA follows the principles of purity, clarity and simplicity with a design that successfully represents style and confidence. The extended use of gold color in the overall product presentation makes the design more unified, conveys an extravagant mood and a reflection of high quality, as the spirit within. A vodka brand ranking at the top in its category, FASHION VODKA is light, fresh, subtle, smooth and delicate and has a bright and airy entry which finishes rich and harmonious. It is produced from the original polish recipe to deliver a noble, special-tasting mixture. Distilled four times and mixed with the purest, treated by reverse osmosis water, the FASHION VODKA is filtered through a series of carbon micro-filters before bottling. This ensures pure vodka of unique character and a soft, harmonious, well-rounded taste.
FASHION VODKA Party Collection is for those who seek a fashionable lifestyle and enjoy partying at home or in bars and clubs, work and play hard. For those whose sense of style and aesthetic sets them apart from the crowd; young, sharp, metropolitan, cultured. FASHION VODKA Party Collection is enjoyed fashionably and responsibly.
3-Tier-App in mobile development is an alternate way to create the mobile stack. It is mainly focused on offloading data processing to a cloud infrastructure rather than the mobile itself. This saves the battery and computing power of the mobile. Mashup APIs leverage Apigee’s API platform to mashup different APIs in the cloud infrastructure itself instead of making multiple API calls from the mobile. Mobile app developers often have a need to expose their own APIs. Apigee’s platform provides a way to do that with minimal effort and zero cost. Both these themes are a proposal to architect the mobile stack in a different and efficient way, which is beneficial for both developers and end app users.
Speaking at the event, Srinivasulu Grandhi, VP and Managing Director, Apigee (India) said, “We are in the middle of a digital transformation and all businesses, large or small, need to develop a digital presence in order to survive. They need to create sustainable competitive advantage and win market leadership under the new rules of the programmable world. With Apithon, our aim is to create awareness for the developer community to learn new ways of programming and not just learn but hack to glory by building cool new, contextually rich experiences.”
One interesting app was the one where the colors of the lights changed as per the music played. This was built during the Apithon itself while using the App platform provided by Apigee! As computing and connectivity dramatically increased over the years, the critical mass of computing power has moved further away from the center to the edge – from glass rooms, to office desks to coat pockets. This cumulative effect has brought us to the tipping point of a programmable world.
The mood of the event was very informal with developers being pampered with snacks around and beddings rolled up. Most of the developers said that they have never felt so much comfort in other hackathons that they have attended. They were well taken care of by Apigee. Mr.Grandhi also had an interaction with some of the top bloggers and influencers in Bangalore like Aravind Balakrishnan, Nivedith Gajapathy, Raghavendra Satish Peri, Avinash Jois, Suman Prasad, Vinay Kashyap and Hrish Thota. The discussion was about the evolution of apps over the years, the support provided by Apigee for App developers and also creation of some accessibility apps. The bloggers were impressed by the wonderful ecosystem created by Apigee for app developers.
Recently I read about the launch of the Gaana 3.0 app which is a reworked and much improved extension of Gaana app for smart phones. I had to immediately try out the same! So tried out the app on my android phone. The first look was very impressive, very clean layout of new releases and top charts with information about editor’s picks followed by many other segments.
When you select an album like say “Dhoom 3″, you get a sleek layout where you get all the information about the album like number of songs, number of favorites marked by people in this album. It also gives you an option of Favoriting an album or download it in case you have a Gaana+ account. You can also select the option of shuffle playing all the songs in the album or sharing the album on social networks. One more feature I like is, quickly favoriting an individual song while knowing information about who sung the song.
Once you click on a song, a very suave player opens up which shows a picture associated with the song and also more details like adding it to a radio, sharing it, favoriting it and adding it to a playlist. You can also use this interface as any smartphone’s audio player!
Once you click on the rounded ‘i’ icon when music is playing, you can get quick access to the album’s songs, artist’s songs and also includes the usual options of favoriting, adding, sharing and starting radio. I love this toggle interface.
Radio feature in Gaana 3 app offers listeners an opportunity to tune in to a variety of pre-programmed radio streams (Radio Mirchi streams & Gaana Radios), featuring popular Radio Jockeys’ bytes, Celebrity favorites and loads of curated music. The main attraction being “One Touch Radio” which plays continuous music based on a user’s music taste.
Gaana 3.0, the app with a refreshing new look, is packaged with a faster search engine, which makes it easier to browse, discover and favorite music from a large collection of over 3 Million songs! The available music catalogue is spread across Bollywood, International and Regional spanning 18 languages and multiple genres.
Through the discover option on your smart phone, you can see the top charts at one view, featured channels, radio mirchi, stars, romance, party, festivals, genres, moods, devotional, workout and rock.
Quickly showing you the features of my profile section on Gaana 3 app. It shows a count of number of my followers on the app and also the number of people I’m following. This gives me an idea of music tastes of my friends on Facebook and also gives my friends an idea of the kind of music that I like.
If you have listened to a song, it will appear under ‘Activity Section’ under ‘my profile’ and we can quickly get information about the same.
It also shows you how many of your friends on your timeline are listening to what kind of music so you can quickly listen to the same music too!
Finally would love to talk about this wonderful offer by Gaana where for every friend you invite to join Gaana, you get a free week of Gaana+ which gives you unlimited downloads, no ads and much much more! You can invite via Facebook or Email right now.
Being in corporate world for over 13 years in India and having traveled to US and Europe for client meetings, I have always felt that face to face meetings are much better than virtual meetings because they add that human touch and seriousness to the meetings. Of course it may not be possible to do it every month but at least having a meeting once every year or every two years makes sense because you work day in and day out with a client so it’s wonderful to meet them and interact with them on a personal level. Looks like my feelings were right as I recently read a case study by Crowne Plaza Hotels & Resorts which said that companies could be losing up to a staggering 24% of additional revenue by replacing face to face meetings with virtual meetings. That is a shocking statistic considering that they surveyed more than 2,000 business men and women across five major countries like UK, USA, UAE, China and of course India!
To drive home the point about how virtual meetings are taken too casually, Crowne Plaza Hotels & Resorts was surprised to find that 12% of people who attend virtual meetings take it in their pajamas and around 6% of people went a step too far and took their business calls from the beach! How unprofessional!
Global survey conducted by IHG group of which Crowne Plaza Hotels & Resorts is a part, also found out some perceptions of business people on what constitutes a good business meeting. It seems business meetings work the best when you meet on Monday or Tuesday of a week during the morning hours. That seems to be the timing for a successful meeting.
Some of the physical aspects of having a successful business meeting are the need for a comfortable temperature – not too hot, neither too cold; comfortable chairs so that there is no back pain during long meetings, natural sunlight seeping into the room so that it makes the room feel bright and fresh and of course a capable meetings facilitator who keeps the meeting on track. It is interesting that most of these requirements are already taken care very effectively by Crowne Plaza hotels & resorts.
While researching about the choice of place where business people would like to have their business meetings, 68% of the respondents mentioned meeting rooms in the office and another 54% said office board room. A healthy 48% did mention that hotel conference rooms are their favorite choices. It’s not hard to see why, as the environment in a hotel conference room is professional with great service and is totally devoid of distraction! Crowne Plaza properties offer comprehensive meetings and event facilities, ensuring guests can work productively, connect with colleagues, and re-energize in order to perform at the top of their game. Crowne Plaza hotels & resorts has an established signature meetings program and three initiatives across the brand: the Crowne Plaza Meetings Director; a two-hour response guarantee to all requests-for-proposal; and a daily meeting debrief on expenses.
For a successful business meeting, it is important to build a rapport with the client or customer by doing ‘small talk’ which also helps in building trust. Some of the popular topics during ‘small talk’ are News and Current Affairs, Weather, Industry News and Social Media. Doing small talk doesn’t work very well with online or virtual meetings the way they work with face to face meetings. In that sense, this is a very significant finding!
There is a flip side to “face to face” meetings too. Users tend to fiddle with their smart phones, which has been voted as the top meeting nuisance of all time! No wonder then that over 69% of users leave their smart phone behind before they think of serious work during a business meeting.
To be well prepared for any meeting, you need to know a lot about your business associates. Facebook and LinkedIn lead with over 42% share of the market right now if you see the aspect of researching, but surprisingly new entrant to the research club is WeChat App where 40% of the respondents try to know more about their business associates.
In the wake of this survey commissioned by Crowne Plaza hotels of IHG group, the inference is that a face to face meeting in a hotel conference room is one of the most preferred options for everyone. With nearly 400 hotels in more than 65 countries which are located in major urban centres, gateway cities and resort destinations worldwide; Crowne Plaza Hotels & Resorts is one of the first choices of business people for arranging face to face meetings. It also provides services and features that enable guests to enhance their productivity giving them a performance edge to drive their career success. Crowne Plaza Hotels & Resorts understands the needs of meeting planners and attendees and delivers the right tools and services to ensure that each meeting is a success.
The research was carried out by TNS Global in August 2013. 2,170 respondents were questioned across UK, USA, India, China and the UAE.
Recently I was invited to Fava at UB city, by Four Seasons wines for an Indian Wine tasting session and pairing session. The event was organized very well by Ginger Claps and the host Kamakshi was very courteous. Our sommelier who introduced us to some wonderful Four Seasons wines was Mr. Amit Chavan of United Spirits. He initially dispelled some myths about wines like only white wine goes well with white meat and only red wine goes well with red meat. Amit mentioned to us that the balance between food and wine should be perfect, neither of them should over power the other! As a thumb rule, we should full bodies wine with heavy dishes, medium bodied wine with fuller dishes and light bodied wine with lighter dishes!
The Indian Wines from the Four Seasons stable which were served at the Wine Trail were Four Seasons Sauvignon Blanc (White Wine), Four Seasons Viognier and Four Seasons Blush Rose (Rose Wine). My favorite was the White Wine which went well with spicy food like the Harissa Grilled Fish due to its crispy acidity and a bit of sweetness. It also tastes a bit like champagne and that’s why I like it more too. Few others preferred the Four Seasons Blush Rose which had a rose flavor. We also had a tasting of Four Seasons Barrique Reserve Cabernet Sauvignon which was left open in a decanter. With its woody flavour that comes from the oak barrels in which the wine is kept for several years, the taste was just getting accentuated!
For starters, we initially had the Chicken and Red Grape Salad with pepper and parley flavor. It was followed up with Plated Crabmeat Hummus. I enjoyed having the white wine Four Seasons Sauvignon Blanc with these dishes!
For main course, there was Caramelized Onion Stuffed Chicken Breast which was by far the best dish on the table! I loved the sweet taste that the caramelized onions provided and it was a welcome relief from the spicy food that we Indians are mostly accustomed to. I loved the experimentation by the chef and even complimented them on the same! I was reminded of the Caramelized Onions that my mom made for egg curry! What a nostalgic feeling!
Then there was also the Harissa Grilled Fish which seemed to have less vegetables accompanying it. But I did like the spiciness and also the lemon on top of it really enhanced the taste of the wonderfully grilled fish! I enjoyed having the red wine Four Seasons Barrique Reserve Cabernet Sauvignon with it! To end it all, the desert was Turkish coffee & chocolate pudding. It was a perfect end to a wonderful Indian Wine tasting set up by Four Seasons Wines!
Some useful links:
‘Launchpad’ is an initiative by The Bombay Store to promote young brands and designers by showcasing their collections at select stores. This has been doing tremendously well. After the success of the first phase in Mumbai with over 12 brands; they have decided to take this initiative one level up by taking it to Bangalore too!
The Bombay Store is passionate about new artists & innovative products. So they are giving talented designers or brands a chance to showcase their merchandise at their store at 1 MG Road Mall in Bangalore. This month, they have 2 brands that are being showcased at 1 MG Road Mall, Trinity Circle, Bangalore. They are ‘Manera‘ from 10th to 20th October and ‘Mystic Hues‘ from 23rd October to 3rd November. During the showcase, The Bombay Store promotes these young brands on Facebook, Twitter, their website, conduct in-store promotions and also send emailers to their entire database.
Instrumental in the launch of popular fashion and lifestyle brands like Tantra, Provogue, The Elephant Company and more, The Bombay Store is highly recommended by the Travelers’ guide “Lonely Planet” and rated as one of the best shopping destinations by Trip Advisor. The ‘Launchpad’ might spring you to success; so all you aspiring designers who want to leave a mark, just log on to the beautifully designed Facebook app here to get a chance to be part of the exclusive promotions!
Commenting on the main idea behind initiating Launchpad, Bejan Bharucha, President – Operations, The Bombay Store, said: “The main idea behind this activity is to give a platform to brands, young designers and artists to showcase their products to our clientele. This initiative has also given us an opportunity to find new talent and also offer something new to our customers. Even our customers are quite happy with this initiative.”
Speaking about the evolution of this initiative, Bharucha said: “We have given space to brands earlier too. This time we thought we should make this an initiative that gives everybody a chance to participate. In the near future, we want to take this initiative to the next level by organizing it at our other store locations.”
What is Manera?
Manera is the entity that allows Mansi Mehta to work with fabrics, that have always been the pride of India and revive the dying crafts of the artists and artisans. Each line/design evolves to a new and different outcome every time, owing to her journey which is influenced by her interactions that she has experienced from different parts of life. Manera is like a fabric where her designs are the ‘Warf’ and the artists/artisans are the ‘Wheft’.
MANERA is your destination for finding inspired creations and beautiful gifts.
Whats new in Manera?
Manera has quite recently ventured into Home Accessories. Mansi Mehta couldn’t contain her passion for the beautiful Indian textiles only to clothing, so she wanted to take it a step further. Her aim is to showcase the textiles and embroidery styles in everyday utilitarian products making them signature pieces in the form of wall frames, traditional trays, picture frames, key Holders and Exquisite Jewelry Boxes.
As a Designer/Artist, Mansi Mehta has always been passionate about art. Painting has been a hobby that was close to her since her childhood. As an artist she tried putting her thoughts, ideas and stories into Canvas. She has been painting professionally for over a year now and is loving every bit of it!!!! She would love to hear from you. Please email her at [email protected]
« Previous entries Next Page » Next Page »